Dubai’s Branded Residences Market: What’s Happening in 2024?
Dubai’s luxury real estate scene has hit a new high—especially when it comes to branded residences. With strong infrastructure, booming tourism, and a vibrant lifestyle, it’s no surprise that investors and high-net-worth individuals (HNWIs) are drawn to these stylish, high-end properties. Let’s break down what’s been happening in the first half of 2024 and what to expect moving forward.
1. What Are Branded Residences?
Think of branded residences as luxury homes with a famous name attached—like a top hotel or fashion label. These properties come with premium services and exclusive amenities, offering the best of both comfort and status. Dubai kicked off this trend with Armani Residences in Burj Khalifa back in 2010—and the market hasn’t looked back since.
2. Key Highlights from H1 2024
- 5,592 branded units sold
- Total value: AED 28.8 billion
- Branded homes made up 12.6% of all real estate transactions in Dubai
- Sales up 44% year-on-year
- Top Sale: A villa at The Ritz-Carlton Residences, Dubai Creekside went for AED 165.52 million
3. Top Brands & Hot Projects
Some of the most active names in the market include:
- Address Hotels & Resorts – Leading with 11 projects
- Dorchester Collection & Palace Hotels & Resorts – Strong players
- Fashion brands like Elie Saab and Roberto Cavalli – Gaining traction
Top-performing projects:
- Address Residence Zaabeel
- Aeternitas by Franck Muller
4. Branded Residences Come with a Premium
On average, buyers pay 69% more for branded homes than for regular ones in the same area. In premium locations, the gap is even bigger:
- Palm Jumeirah: Branded AED 13,301/sq.ft. | Non-branded AED 6,231 (160% premium)
- Downtown Dubai: Branded AED 4,014 | Non-branded AED 2,438 (65% premium)
- Business Bay: Branded AED 3,033 | Non-branded AED 2,280 (33% premium)
5. Types of Branded Residences
There’s more than one way to own a branded home:
- Within a Hotel: Fully integrated with hotel services
- Next to a Hotel: Separate, but with access to select amenities
- Managed by a Hotel: You get the brand name and service quality without staying at a hotel
- Stand-alone: Purely residential, but backed by the prestige of the brand
6. Construction Status & Investment Angle
Under-construction units are typically 10% cheaper than ready ones, offering a great entry point for investors looking to benefit from future price increases.
7. What’s Next for the Market?
- Continued growth expected in H2 2024 and beyond
- Developers are focusing on Dubai Marina, Meydan, and other prime areas
- More global brands from fashion, design, and hospitality are entering the market
- High price premiums will likely remain in top waterfront locations
8. Who’s Buying?
- HNWIs looking for prestige, comfort, and exclusivity
- Investors eyeing higher rental yields and short-term rental opportunities in Dubai’s strong tourism market
9. Why Invest in Dubai’s Branded Residences?
Dubai is setting the gold standard for branded living. With steady demand, high resale value, strong rental potential, and a constant stream of new luxury projects, branded residences in Dubai are an excellent choice for buyers who want both luxury and returns.
Whether you’re an investor or someone looking for a standout home in one of the world’s most exciting cities—this market has a lot to offer.
Who am I?
I’m a serial entrepreneur with 28 years of experience across 18 industries, combining technology and human behaviour. Since 1997, I’ve been leading the telecom and digital media space, helping major companies like P&G, L’Oréal, Mazda Motors, and others – 150 brands – enter the digital world and generate millions in revenue while building strong customer relationships.
For over 13 years, I’ve had the pleasure of doing business and investing in the GCC, where I’ve grown to love the culture and the people.
If you’re looking for unbiased guidance on navigating the real estate markets in the GCC, feel free to reach out!
WhatsApp Now: https://wa.me/447542564750
